Ads. Ads everywhere.
Look at your phone. Ads. Turn on a television. Ads. Open a laptop. Ads. Scroll social media to make sure cherished friends and loved ones are still alive and actively posting angry political memes. Ads.
Get in your vehicle, turn on the radio. Ads. Stop at a gas station; a video screen is embedded in your gas pump. Ads.
If you ask me, the TV commercials are the worst. The ordinary American sees roughly 200 TV commercials per day. Most of these commercials are advertising medications. Your average American streaming channel airs 80 prescription drug commercials EVERY HOUR.
Drug commercials have no aesthetic or emotional value. They have become their own clichéd advertising subgenre. Nobody likes them, everyone makes fun of them, and yet they persist. Sort of like Congress.
What’s worse, the commercials are all the same. Common pharmaceutical commercial tropes include:
The prototypical late-middle-aged male, wearing jeans and Carhartt, walking through a cornfield, talking sincerely about hemorrhoids.
Or the sad woman, mid-40 to early-60s, gazing out a window.
Usually, she is talking about depression medication with an sci-fi-sounding name such as, say, “Xenios.”
Meantime, a fast-paced, highly motivational, Tony Robbins-style narrator saying (a) “Take control of your life, and ask your doctor about Xenios,” and (b) “Xenios causes suicidal thoughts.”
No sooner has the announcer said all this, than the announcer begins blatantly telling you NOT to take Xenios. The announcer specifically uses those words: “DO NOT TAKE XENIOS...”
“DO NOT TAKE XENIOS if you are allergic to eggs or flu vaccinations; DO NOT TAKE XENIOS if you are pregnant; DO NOT TAKE XENIOS if you have ever been pregnant, or known anyone who has ever been pregnant; DO NOT TAKE XENIOS if you have never taken XENIOS.”
Yes, ads are a part of life. We don’t even notice them anymore. They never stop. They are loud. Numerous. And they all want something from you.…
