You don’t see many prestigious journalism prizes awarded for in-depth investigations about mayonnaise, but that’s what I got.
Well, sort of. Ever since I wrote a column about mayonnaise, my mailbox has been brimming with product samples from various mayonnaise companies. Which is almost the same thing as a Pulitzer.
Big-mayonnaise has been sending me parcels of congealed egg-yolks by the boxful. The neighbors are starting to think I’m involved in a highly secretive mayonnaise ring.
It all started a week ago when a few of my family members and I conducted a highly officialized mayonnaise taste test, wherein we sampled multiple brands. Then I wrote a column about it.
Initially, I got a lot of feedback from readers regarding our research, primarily from readers who didn’t agree with the low scores we gave to their favorite brands. I inadvertently discovered, through these emails, that Americans are extremely loyal to their mayo.
Letters such as this one from an elderly reader in West Virginia named Emma Royd: “Hey, you lowdown eggsucking son of a butcher, why
don’t you shove that Miracle Whip jar up your earhole?”
And that was one of the friendlier emails.
I was also informed that I upset many people because I didn’t include their cherished mayonnaise brands in my column. Others accused me of rigging the contest. One man from Philadelphia (named Jacques Strap) suggested that I had been accepting indecent favors from the Duke’s corporation in exchange for writing a pro-Duke’s column.
Some people, it turns out, were DEEPLY offended because their favorite mayonnaise wasn’t listed. These people—you can just tell—lead very rich, gratifying lives.
The truth is, I tasted 73 brands of mayonnaise, but I couldn’t list them all in the column unless I were to quit my job and devote all my time to eating jars of cholesterol.
The most labor-intensive part of the whole taste-test ordeal was visiting all the grocery stores…